Technology has transformed the way we communicate and do business forever. It is the most useful tool we have and is constantly being updated with new devices, programs, or platforms. Businesses must utilize communication with these tools in order to be successful because of how much society relies on technology. Communication was primarily through landlines and desktops and now there are smartphones and laptops, giving us the ability to work seamlessly while traveling, remote, or in the office. But most importantly, technology has changed the way we communicate with each other. Visit annuairespageblanches.com/pages-jaunes to expand on the information below. France is renowned for being one of the most technically advanced countries, and here is the reason why it is.
Media in the past and present
Every day, new technology is being embraced and new forms of media and advertising are born. But media advertising looks a lot different now than it did before. For example, the public used to get their information and through the television or the newspaper. Because of this, businesses only had those two platforms to display their advertising to their target audience. Today, there are numerous ways people get their news and information such as YouTube, Facebook, Twitter, and podcasts.
Additionally, because of the multitude of platforms the internet has to offer, there are many more ways businesses can communicate with their clients through media. Instead of a company investing a large amount of money in television commercials, there is another option. They can invest in shorter ads, to be paid for in smaller amounts, that appear on social media videos and other video platforms. Businesses can also create their creative content and organically reach their audience using their social media or digital accounts.
Many countries such as France have adapted well to the constant changing of communication and the devices and ways in which we communicate. In fact, France is so well developed that the online university, France Université Numérique, has expanded its variety of online courses and is being undertaken by more than 400,000 students in France. Additionally, French people are also very active on social networks. According to a study conducted by the, We Are Social agency, Facebook has 28 million active users in France, which represents 42% of French people. Digital technology currently represents 5.5% of the French GDP. According to a recent study from McKinsey firm, France may increase the share represented by digital technology in its GDP by €100 billion by 2020, provided that companies noticeably speed up their digital transformation.
Progression on platforms
52 million euros were raised in 2014 thanks to crowdfunding platforms that enable Internet users to fund projects directly. This figure is twice the amount raised in 2013, according to the study carried out by Compinnov for the association Financement participatif France (French Crowdfunding Association) among 46 French platforms. The amount consists primarily of loans (88.4 million euros), the majority of which are interest-bearing, but donation platforms rank in second place with a total of 38.2 million euros raised, followed by crowd equity platforms, which enable the donor to acquire shares in a small company, accounting for 25.4 million euros raised. In its attempts to strengthen France’s position on the international stage, the Government has made a number of changes to the applicable regulations, including an ordinance, which came into force last October 1st, designed to eliminate the bank monopoly on interest-bearing loans, thus enabling individuals to fund projects by lending money in return for interest (up to a maximum 1,000 euros per investor and 1,000,000 euros per project).